Olivier Guilmain
Chief Digital Officer, Etex
Board Member, Fernand Georges
25 years turning digital into a measurable business growth engine across multinationals. I build ecosystems, ship customer value, and lead the people who make it stick — no theater, no slideware.
« For us, Olivier shows what transformation is all about: out-of-the-box thinking, courage to challenge, vision to choose, and drive to deliver — with digital at the heart. »
— External partners' feedback
A rolling selection of the topics I present as CDO — and the case studies behind them. Video first: how I think about the job, and where the numbers came from.
How I frame the Chief Digital Officer mandate: people first, ecosystems second, impact always. From strategy to shipped solutions in a global industrial group.
One-CX vision, portfolio governance, tech + org alignment.
CMS · PIM · MA · CRM · e-commerce, 45 countries, one stack.
AR configurators, quote & buy, portals, touchless ordering.
Agents, lead scoring, pricing, OCR — measured in €, not slides.
From vanity dashboards to margin, NPS, conversion, cost/site.
30+ FTE org, product mindset, partner ecosystem, T-shapes.
Etex: 13,500 people, 45 countries, building materials. Three phases to move from a digital patchwork to an integrated growth engine — with one conviction throughout: people, ecosystems, impact.
From a scattered, inefficient landscape to a single integrated ecosystem. 300+ sites, 76 languages, one platform. 45 customer portals, touchless OCR, e-ordering.
From ecosystem to impact: not tools, value. UX at the center, data-driven. Cedral AR app (14 countries, 9.2/10 installer rating). DUIT: quote & buy platform, +23% conversion.
Sinichat, AI agent launched UK 02/24, 16 countries by end of 2026. Expected €3.8M/year in additional revenue, €26M/year in savings. One agent, every step, every channel.
Professional focus: people, ecosystems & impact. Passions: friends, challenges, travel. Convictions: respect, courage, trust — and a digital that serves the business, not the other way around.